I became a designing consultant to help you serve more clients and make better use of your time.
I am Ulrich Sperling, designing consultant and founder of Meticulous Graphics.
I design, build and maintain websites for freelancers, solopreneurs and small enterprises that reflect their unique strengths and set them apart from everyone else.
I do that not for, but with my clients, guiding and consulting them all the way along my tried and tested process.
I can help you, too.
Almost every day I see valuable messages go unnoticed because of the way they are presented:
all these errors can effectively kill your message.
My mission is to help you avoid that.
What you have to say will be seen, understood, remembered and acted upon.
"Most people have no idea how influenced they are by how things look."
A website can be a tool to:
That's a strategic business decision. In such cases it comes handy when the web designer is also a former management strategy consultant who learned the ropes of business building at McKinsey.
Business strategy, translated into branding, translated into web design; all from one hand.
Once business priorities have been set, words and visuals need to be aligned to support them. A convincing, logical hierarchy of messages must be established and reflected in an appealing way.
I was trained at the Swiss Federal Institute of Technology (ETH) in Zurich, Switzerland, to apply scientific rigour and precision in my reasoning and communication.
The visitors of your website will find it easy to follow your lines of thought.
If you have heard about Myers-Briggs typology you will know that ISFJs - my 'type' - listen empathetically and think logically. In group conversations I am often the one to spot misunderstandings and to explain where they came from.
I love to choose words carefully, to express meanings precisely and to build lines of thought logically - all in the tone of voice that suits circumstances best.
I can write the entire copy text of your website as if you had said it yourself.
In English and German.
Since 1987, when I created my first logo - for the driving school I attended at the time -, it has been my passion to understand how words, symbols, colours and typefaces work together. Soon after I bought my first books about typography and studied them front to back.
This was before desktop publishing became available. So all I could do was looking at billboards, brochures and posters, always asking myself: "How could this be made better?" Sometimes I found an answer, sometimes not.
What struck me soon was this: when messages were presented clearly and with accuracy, they looked good. When everything was jumbled, it looked messy.
As a student I began applying graphic design principles when I presented my research results and was asked by my peers to teach them how to do it. Later, as a strategy consultant, I continued refining my tools and making use of the new upcoming computer programs for digital design.
I have helped countless friends, peers and clients getting their messages across by adding structure to their thoughts and bringing the what and the how in sync, creating something beautiful.
Their gratitude is my motivation.